BMW Korea plans to launch the membership system “BMW Vantage” using blockchain.
With this membership system, you can use services such as managing reward points that can be used for payment discounts.
Users can earn points by registering their purchased cars and playing games using the BMW Vantage mobile app.
BMW commented, “Through this service, we will provide the experience of BMW in daily life.”
The official launch of the BMW Vantage is said to occur later this year, and we are currently recruiting users to experience the service and collecting feedback. After launching in South Korea, global expansion is planned.